Internal links and External links


Internal links
One of the keys to optimize content is doing  SEO on Page , that is, linking to other website content.
Although the most technical definition of the SEO on Page concept would be the following:
It refers to the optimization of a web page to help the search engines and also improve the user experience.
Internal links makes it easier for search engines to verify the validity or relevance of your content on the blog.
This technique allows to achieve a better ranking in search engines, and increase visibility in organic results.
But you can not forget that, internal links should always be  useful and relevant.
That is, the content of that linked page has to be complementary to the current page.
It's not about including internal links like crazy and without any sense.
When you are going to write content optimized for SEO, you must  include 1 or 2 internal links that point to another related article.
This way you will be able to add more value to the content, increase the user's time of permanence , and reduce your bounce rate .
In short, it is about providing the best experience to the user so that he can return in future occasions, and at the same time get a good evaluation of the search engines.
Web Hosting Services in Lahore

External links
When you are going to write content optimized for SEO, it is also recommended to link and mention the source.
This behavior will convey that you care about the user experience, and your readers will appreciate the gesture.
Google values ​​a lot when you link to relevant sources and with high authority in the search engines.
In addition, if the author of the linked content is a blogger, he will share the article in his social networks and he will appreciate your mention.
Remember that getting quality external links improves SEO web positioning.
And even more when it comes from a website with a lot of authority in the search engines.
This obtaining of third links is known as  Link building, and there are 2 global strategies:
  • Blackhat:  buy links to other websites, but sooner or later you will be penalized.
  • Whitehat: the most recommended option by Google.

The natural links (Whitehat)  are those that occur spontaneously, and in sites related to the theme of your business.

Comments

Post a Comment

Popular posts from this blog

Use SEO by Yoast

Image
One of the basic and essential plugins that you should have installed on your blog is  SEO by Yoast . It is considered as the best free SEO plugin, and it makes the task of positioning the contents in search engines much easier. The configuration of this plugin for a blog is very simple, and it is not necessary to have technical knowledge or be an expert in the subject of web positioning. But I recommend you read this   WordPress Seo By Yoast guide   on Jose Umpierrez's blog, because it tells you how to do it step by step. When you have installed SEO by Yoast, and you want to add a new page or entry in your blog, a configuration menu will always appear at the bottom . The configuration menu has 3 main sections that are: content, advanced, social.  for further detail and get services please visit our site:  Digital Marketing Agency in Lahore Content As if it says its name, you can edit several fields to get a better content optimization in...
Read more

Write in a natural way

Image
A while ago many bloggers competed to see who repeated a keyword more often in an article. But this absurd competitiveness has been disappearing, because fortunately Google's robot has become more "human". Now the search engine penalizes this spam technique to readers, and requires the use of synonyms. If you want better organic positions in the search results you need to use: Main keyword. secondary words. As you can see, writing content optimized for SEO does not mean repeating the same keyword a thousand times. There are two keys to succeed with the contents of your blog: write naturally, and show your personality. I have not said anything new, but the reality is that it is. Because many blogs only wrote their articles thinking about the search engine. Always remember that people are the ones who will read and leave comments, they will share your articles in social networks. And even more important, they will sign up for your blog newsl...
Read more

HOW TO WRITE OPTIMIZED CONTENT FOR SEO

Image
If you want to increase organic traffic it is essential to know how to write content optimized for SEO. Although without forgetting the user experience, since the readers are the richness of your blog. There is no doubt that we all want to get a lot of visitor traffic, and appear in the first organic results. However, many times we make the serious mistake of optimizing too much the content that we forget for whom we wrote the articles. Appearing on the first page of Google is not impossible, you just need to do things right. Always remember that good content is not the most extensive, if not those who can love both search engines and readers. Search for keywords The first task is to carry out an investigation of keywords that have high demand and little competition , because in this way you will get more traffic of visits to the website. When you go to search for keywords it is of vital importance that they are not generic, since they tend to have a lot of competit...
Read more