Optimize the images

Another important factor if you want to write content optimized for SEO is to optimize the images.

To do this, you must use the  alternative text , also called Alt-text.

You must remember that Google uses a robot to track and index content, and thus offer the best content to its users.

Although the search engine has strived to be more "human", there are still aspects that can not be interpreted as the images are.

For this reason, we must help the robot to understand the image and to know what the visual content is about .

When you add an image to the multimedia library, you need to access its attached details  to edit the alternative text.

The alternative text should include a short description and the  keyword  we want to position in the article.

This way you get to rank two times at the same time, in the text search and in the image search.

Many times we forget that Google facilitates several search tools, and how is the image search engine.

If you analyze the traffic of visits to your website with  Google Analytics , you can see that many of them come from the images.

This means that some users visited you because they searched for images that Google has shown when they performed a search related to your article.

So, it is vitally important that you have optimized all the images of your articles.

Otherwise you will be losing traffic of visits, and visibility in the search engines.
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