Use SEO by Yoast


One of the basic and essential plugins that you should have installed on your blog is  SEO by Yoast .
It is considered as the best free SEO plugin, and it makes the task of positioning the contents in search engines much easier.
The configuration of this plugin for a blog is very simple, and it is not necessary to have technical knowledge or be an expert in the subject of web positioning.
But I recommend you read this  WordPress Seo By Yoast guide  on Jose Umpierrez's blog, because it tells you how to do it step by step.
When you have installed SEO by Yoast, and you want to add a new page or entry in your blog, a configuration menu will always appear at the bottom .
The configuration menu has 3 main sections that are: content, advanced, social. 
for further detail and get services please visit our site: Digital Marketing Agency in Lahore
Digital Marketing Agency in Lahore

Content
As if it says its name, you can edit several fields to get a better content optimization in the search engines, which are:
·       Fragment editor: to edit the title of the article, the keywords of the entry, and the meta description.
·       Main keyword: that you want to position in the search engines.
·       Meta keywords:
·       Content analysis: it shows a series of checks that analyze the content of the page and the different colors (green, orange, red) tell you if you have fulfilled optimally, regularly or badly.
Customize the Meta Description
Another essential factor to optimize the contents of your blog is the Meta description, because it is the preliminary view that the search engines show in their results.
For this reason, you should strive to include a personalized meta description that will capture the attention of users.
In this way you will get users to click on the link, visit your page, and end up reading the article.
Otherwise, if you do not edit the meta description you will get by default the first paragraph of the text in the search results.
To edit the Meta description in your post or page it will be necessary that you have installed in your WordPress blog the SEO plugin by Yoast.
When you are going to edit the meta description of your content label remember that there is a limit of 155 characters.
Because if you exceed the remaining text will not be displayed, and ellipses appear in the search results.
Many times people take advantage of this field to use a little sense of humor, and get the user's attention.
Although this already depends on each blog, because each one has a different audience.

Comments

Post a Comment

Popular posts from this blog

Write in a natural way

Image
A while ago many bloggers competed to see who repeated a keyword more often in an article. But this absurd competitiveness has been disappearing, because fortunately Google's robot has become more "human". Now the search engine penalizes this spam technique to readers, and requires the use of synonyms. If you want better organic positions in the search results you need to use: Main keyword. secondary words. As you can see, writing content optimized for SEO does not mean repeating the same keyword a thousand times. There are two keys to succeed with the contents of your blog: write naturally, and show your personality. I have not said anything new, but the reality is that it is. Because many blogs only wrote their articles thinking about the search engine. Always remember that people are the ones who will read and leave comments, they will share your articles in social networks. And even more important, they will sign up for your blog newsl...
Read more

HOW TO WRITE OPTIMIZED CONTENT FOR SEO

Image
If you want to increase organic traffic it is essential to know how to write content optimized for SEO. Although without forgetting the user experience, since the readers are the richness of your blog. There is no doubt that we all want to get a lot of visitor traffic, and appear in the first organic results. However, many times we make the serious mistake of optimizing too much the content that we forget for whom we wrote the articles. Appearing on the first page of Google is not impossible, you just need to do things right. Always remember that good content is not the most extensive, if not those who can love both search engines and readers. Search for keywords The first task is to carry out an investigation of keywords that have high demand and little competition , because in this way you will get more traffic of visits to the website. When you go to search for keywords it is of vital importance that they are not generic, since they tend to have a lot of competit...
Read more