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HOW TO WRITE OPTIMIZED CONTENT FOR SEO

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If you want to increase organic traffic it is essential to know how to write content optimized for SEO. Although without forgetting the user experience, since the readers are the richness of your blog. There is no doubt that we all want to get a lot of visitor traffic, and appear in the first organic results. However, many times we make the serious mistake of optimizing too much the content that we forget for whom we wrote the articles. Appearing on the first page of Google is not impossible, you just need to do things right. Always remember that good content is not the most extensive, if not those who can love both search engines and readers. Search for keywords The first task is to carry out an investigation of keywords that have high demand and little competition , because in this way you will get more traffic of visits to the website. When you go to search for keywords it is of vital importance that they are not generic, since they tend to have a lot of competit...
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Load speed

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Loading speed is another important factor when you write content optimized for SEO. It is not enough to offer quality content, the pages must also be uploaded in a matter of seconds. For this reason, it is essential to follow some recommendations to increase the loading speed and reduce the bounce rate .   There are some free tools to measure the loading speed on the website, such as   Pingdom Tools   and   Google Analytics . With Google Analytics you can know in more detail the speed of the pages in different browsers, as well as by country or pages. Even, the average times of the website such   as: Load the page. Redirect. B earch domain. Server connection. Server response Download of the page. In addition, there are   3 main factors that affect the loading speed: Hosting: the location of the server is essential to achieve high loading speeds. Programming: it is necessary to have a clean and sanitized HTML cod...
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Optimize the images

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Another important factor if you want to write content optimized for SEO is to optimize the images. To do this, you must use the  alternative text , also called Alt-text. You must remember that Google uses a robot to track and index content, and thus offer the best content to its users. Although the search engine has strived to be more "human", there are still aspects that can not be interpreted as the images are. For this reason, we must help the robot to understand the image and to know what the visual content is about . When you add an image to the multimedia library, you need to access its attached details  to edit the alternative text. The alternative text should include a short description and the  keyword  we want to position in the article. This way you get to rank two times at the same time, in the text search and in the image search. Many times we forget that Google facilitates several search tools, and how is the image search engine. If...
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Write in a natural way

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A while ago many bloggers competed to see who repeated a keyword more often in an article. But this absurd competitiveness has been disappearing, because fortunately Google's robot has become more "human". Now the search engine penalizes this spam technique to readers, and requires the use of synonyms. If you want better organic positions in the search results you need to use: Main keyword. secondary words. As you can see, writing content optimized for SEO does not mean repeating the same keyword a thousand times. There are two keys to succeed with the contents of your blog: write naturally, and show your personality. I have not said anything new, but the reality is that it is. Because many blogs only wrote their articles thinking about the search engine. Always remember that people are the ones who will read and leave comments, they will share your articles in social networks. And even more important, they will sign up for your blog newsl...
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Use SEO by Yoast

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One of the basic and essential plugins that you should have installed on your blog is  SEO by Yoast . It is considered as the best free SEO plugin, and it makes the task of positioning the contents in search engines much easier. The configuration of this plugin for a blog is very simple, and it is not necessary to have technical knowledge or be an expert in the subject of web positioning. But I recommend you read this   WordPress Seo By Yoast guide   on Jose Umpierrez's blog, because it tells you how to do it step by step. When you have installed SEO by Yoast, and you want to add a new page or entry in your blog, a configuration menu will always appear at the bottom . The configuration menu has 3 main sections that are: content, advanced, social.  for further detail and get services please visit our site:  Digital Marketing Agency in Lahore Content As if it says its name, you can edit several fields to get a better content optimization in...
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Internal links and External links

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Internal links One of the keys to optimize content is doing   SEO on Page , that is, linking to other website content. Although the most technical definition of the SEO on Page concept would be the following: It refers to the optimization of a web page to help the search engines and also improve the user experience. Internal links makes it easier for search engines to verify the validity or relevance of your content on the blog. This technique allows to achieve a better ranking in search engines, and increase visibility in organic results. But you can not forget that, internal links should always be   useful and relevant. That is, the content of that linked page has to be complementary to the current page. It's not about including internal links like crazy and without any sense. When you are going to write content optimized for SEO, you must   include 1 or 2 internal links that point to another related article. This way you will be able to add more v...
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Responsive design and Useful contents

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Responsive design I'm amazed to still find websites that are not adapted for all devices. Many years ago the traffic of a web page was only from computers, but now traffic has grown exponentially from mobile devices. For this reason, the search engines already penalize not having a design adapted for mobile phones. It is vital to offer a good user experience, and facilitate navigation on the website. Having a responsive design is not a matter of being fashionable or being more cool, but it is a determining factor for SEO when you have an Internet presence. A person when looking for something from their mobile device finds next to each link the results shown the following text, "For mobile" . In this way the search engines inform the user that they can access and navigate perfectly with their device. In addition, according to a recent Google study , 61% of mobile users returned to the search engine to find a website that was easier to visit and read the i...
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